Do you want to boost your revenue? Now is the time to invest in tradie marketing.
Depending on your marketing strategy, acquiring customers online can be either very easy or very tough. Building a recognizable online brand takes time, and you probably don’t have the time to examine everything from your website and landing pages to your social media advertisements.
Because they have a solid understanding of both marketing and the trades, marketing experts often work in tandem with tradespeople and can help you make changes that deliver real results.
Sometimes all your website needs to get discovered online and keep the enquiries and consumers pouring in are a few modest tweaks. Here are some fundamental topics to think about.
While you’re here:
Are you adequately insured as a tradie?
Trades insurance is a specialized form of commercial insurance that offers protection against the dangers that experts in skilled trade industries must deal with. Tools insurance, public liability insurance, employers’ liability insurance, and other types of coverage can all be incorporated into a custom insurance policy that is specifically designed for tradies.
Sometimes things don’t go as planned, and you may be unable to work until the situation has been resolved due to a dissatisfied client, accidental property damage, or an injury to you or an employee. You can continue working without any additional hassles if you have the appropriate insurance. Hiscox tradesmen’s business insurance offers protection against the unforeseen by paying for things like compensation expenses, legal fees, tool repair or replacement, and more.
Instead of wasting time building a new website, if you already have one, refresh and strengthen its basis. After you have made sure your site is functional, attractive, and shares the right information, you can continue to spend money on SEO, social media marketing, landing pages, and everything else you need to do to attract customers to your business.
You must make sure that your brand represents your business to the right customers and clients. A thorough understanding of the type of customers you should target, the strategies you’ll employ to do so and, most importantly, WHY, will be beneficial to you.
You can then start to boost your brand from there. What distinguishes you as one of the top tradespeople around? What can you do to become the preferred provider? This is something you should mention to prospective customers because it might set you apart from other tradespeople.